Course Overview

How to create customer value and engagement learning objectives?

What is Marketing?

Company and Marketing Strategy (Part 1)

Company and Marketing Strategy (Part 2)

Analyzing the Market Environment (Part 1)

Analyzing the Market Environment (Part 2)

Analyzing the Market Environment (Part 3)

Managing Marketing Information to gain Customer Insights (Part 1)

Managing Marketing Information to gain Customer Insights (Part 2)

Consumer Markets and Buyer Behaviour (Part 1)

Consumer Markets and Buyer Behaviour (Part 2)

Consumer Markets and Buyer Behaviour (Part 3)

Business Markets and Business Buyer Behaviour

Customer Driven Marketing Strategy

Products, Services and Brands

New Product Development (Part 2)

New Product Development (Part 1)

Marketing Mix

Marketing Channels (Part 1)

Marketing Channels (Part 2)

Retailing and Wholesailing

Advertising and Public Relation (Part 1)

Advertising and Public Relation (Part 2)